Hispanic Population in the United States Essay Example | Topics and Well Written Essays - 1250 words

Hispanic Population in the United States - Essay Example Hispanic, from the Latin word for "Spain," has the broader reference, potentially encompassing all Spanish-speaking peoples in both hemispheres and emphasizing the common denominator of language among communities that sometimes have little else in common. One of the natural causes which attribute to the increase in the Hispanic population in the United States is the fertility rate in the Hispanic women which is 2.4- higher than the national rate of 2.1, which also represents the natural replacement level. The Hispanic baby boom is transforming the demographics of small-town America in a dramatic way. Similarly, while the number of live births per 1,000 Hispanic women is 96, the total U.S. rate is only 64.2, or more than 30 points lower. The Census Bureau's 1990 data report 22.3 million Hispanics. By 2003, that number increased to 39.9 million. To put it short, one can say that births fuel the growth of Hispanic population. In fact, the number of births is outpacing immigration as the key source of growth. This natural increase, which is also because of the fact that the number of births is more than the number of deaths, is quickening because they are younger than the US population as a whole. According to research reports, currently , 34.1 percent of Hispanics are younger than 18(compared with 25.1 percent of the total U.S. population). This has created a scenario where the Hispanics are having an impact that far outlasts their initial entry into the country. Immigration Another significant cause for this staggering growth of Hispanic population in the United States of America is quite obvious. It is nothing but immigration. Immigration has always been a cause for the growth of population in general, but the degree is higher in the case of Hispanic population. The United States of America has been the dream place for many people outside the US to live in since God knows when! And the Hispanics are no exception. The Hispanic immigration has its origin in the year 1942 with Braccro Program, a secret government project that was designed to quell the labor shortage caused by the Second World War. When the War was finished and the work completed, some people continued to stay in America. This population eventually multiplied and now the result is not very impressive. In fact America is a place occupied mostly by immigrants than the natives. The doors of America are open to almost everyone who would like to relocate. The most crowded of all the communities that have immigrated to America, is the Hispanic community. The Hispanic minority is perhaps the largest in America numbering 41.3 million at last count and is expected to constitute the majority by the year 2030. Availability of better jobs There are many reasons as to why people choose America and the myriad of employment opportunities is one of them. There is a job available to every Tom, Dick and Harry ranging from hauling goods, driving trucks and working in factories for meager

Ethics and Global Business Essay Example for Free

Ethics and Global Business Essay Skyscrapers, malls, restaurants, hotels, resorts, city lights, busy highways, and booming businesses- without a doubt, China has already blossomed from a sleeping nation into an economic giant. From a country that once resisted the global market, it now thrives as one of the leaders in world economy. In fact, China comes in with the second largest Gross Domestic Product last 2008 with a total amount of $7. 8 trillion (Guthrue, 2006, p. 7). This makes this country one of the fastest growing nations in the world. This great stride is the result of Deng Xiaoping’s vision and effort for economic reform. Over the past 30 years, globalization helped tore down the trade barriers which in turn, expanded the People’s Republic’s investment, businesses, and knowledge. The effects of globalization in China are simply staggering. In fact, it is even impossible to imagine that some 25 to 30 years ago; this country is known only for its history of political and economic problems escorted by social turmoil and fragmentation (Guthrue, 2006, p. 7). China’s path towards economic reform began during the late 70’s when its government started to adapt a more pragmatic action to its numerous political as well as socioeconomic dilemmas. This different perspective resulted in the decrease of its socialist ideology in the country’s economic policy. During this time, the government focused its attention in economic productivity by introducing new management methods in its industrial, agricultural, financial, fiscal, as well as labor sector. In 1984, China’s idea of people’s commune was eventually eliminated after its 25-year existence. Private ownership of agricultural and industrial production assets were declared legal, while workers were encouraged to find private employment. Apart from this, small enterprises and businesses in rural areas also came in by the numbers. This resulted in increased competition as well as an increase in trading (Guthrue, 2006, p. 7). These small steps helped this country prepare for its great leap forward. China’s economic growth finally came in when the government decided to fully integrate its economy with the international market. Efforts were then made to make several Chinese regions open for foreign investments. Incentives and favors on taxes, patents, as well as contracts were passed as a way of attracting international investors. Although the government’s efforts to draw foreign investors were on full force, its bureaucratic issues such as political corruption and social fragmentation caused its vision for economic reform to slow down. Inflation eventually surged in which then caused the country to lag behind considerably. By the early 1990s, China regained its momentum as its leader Deng Xiapong suggested various pronouncements geared towards reinventing and renewing the country’s goal for economic reform. This marked China’s growth to become one of the world’s economic giants. The following years saw how this country quest to improvement not only its economy but also administrative system. By 2003, the government proposed several policies and amendments to address its ever changing economic system. Legislators also placed in a new emphasis on balancing the income distribution in both urban and rural areas, reducing unemployment rate, improving equity, while at the same time protecting its natural resources. In 2005, the government approved a five-year economic program which is geared towards creating a â€Å"harmonious society†. This program ultimately calls for a 45 percent growth in its Gross Domestic Product as well as a 20 percent decrease in its energy consumption by the year 2010. Apart from this, the program also underlined the importance of an improved education, social security, as well as medical care system (Guthrue, 2006, p. 7). From the 70’s up to the present, China’s efforts to development their economy allowed them rank as the second largest GDP in terms of Purchasing Power Parity and the third largest when it comes to Industrial Output (Guthrue, 2006, p. 7). Indeed, globalization allowed this country to create important developments as well rapid progress. However, the country’s growth in economic dominance does not only create benefits, but it also creates threats to the country’s culture, tradition, and way of life. Although globalization brings many benefits and advances, it also brings with it several consequences that must be properly addressed. In the paper Urban Development in Global Periphery, Sanjoy Chakravorty (2003) explained that globalization has two varied elements. This includes economic globalization which refers to the â€Å"integration of markets† and ideological globalization which refers to the â€Å"political idea that underlie the spread of market, trade, and democracy† (Chakravorty, 2003, p. 357). While economic globalization can be effectively used to improve and development a country’s economic status; ideological globalization on the other hand, can have a relative detriment to the county’s culture and way of life. One of the staggering consequences of globalizations in China is the threat of losing its identity. Chakravorty (2003), explains that globalization is a homogenizing process (Chakravorty, 2003, p. 361). This creates not only an economic but also a cultural mark that leads a country to adapt the values, taste, and even identity of the dominating global economy. Some scholars even refer to this as the â€Å"Mcdonaldization† or the â€Å"Cocacolonization† of a nation’s cultural identity and value. Although patronizing foreign products can help the economy, there is also this underlying threat that such products may cause the people to forget their own and ultimately adopt the values that the foreign products brings. In the case of China, a country that was once known for its rich culture, the Great Wall, fascinating dynasties, and many more, may become replaced by foreign logos of McDonald’s, KFC, and Coca-Cola. Inequality is also an important issue that must be considered along with globalization. As technology and foreign businesses continue to spread, it is also very likely that the gap between the rich and poor will become wider. Although globalization played an important role in decreasing poverty, this same thing may also create a bigger gap between the haves and have-nots. This is because the income gaps between skilled workers and non-skilled workers will continue to grow despairingly large. This is especially true for China. The income inequality becomes much more prominent due to the huge gain enjoyed by its upper crust (Seeking Alpha, 2007). Human right is another globalization issue that must be carefully considered. Although globalization has exacerbated poverty in many parts of China, it is still important to take note that most of the laborers in this country receive below the minimum wage. The pressures of globalization can lead to labor exploitation especially in rural regions. In this situation, the women and the children are always the first victims. Most women become laborers in a sweatshop setting while receiving a low salary. Children on the other hand are forced to work in factories. The human issues regarding globalization become even worst as the laborers are often subjected in sweat shop settings. Oftentimes, the workers are exposed to an environment which is hazardous to their health. Most of the workers also lack the basic health and accident benefits. Indeed, globalization has delivered the world its promises of economic development and growth. However, it is also essential to remember and consider the ugly side of this phenomenon. Inequality, human rights, and even the threat of losing national and ethic identity are just some of the many consequences of globalization. Although resolving these issues all at once may be a far cry, it can still be addressed through effective and good governance. Education and awareness regarding the consequences of globalization must also be implemented and disseminated. References Chakravorty, Sanjoy (2003). Urban development in the global periphery: The consequences of economic and ideological Globalization. The Annals of Regional Science 37, p. 357-367 Guthrie, Douglas (2006). China and globalization: the social, economic and political transformation of Chinese society. CRC pres, p 1-398. Seeking Alpha (2007). Why Globalization Is Boosting Inequality in Developing Nations. Retrieved May 30, 2009, from http://seekingalpha. com/article/36616-why-globalization-is-boosting-inequality-in-developing-nations.

Service Blueprint For 100 Yen Sushi Information Technology Essay

Service Blueprint For 100 Yen Sushi Information Technology Essay The US might eventually reach and equally high penetration of wireless device and acquire abundant number of content provider and dealers that target mobile users. It is hard to imaging however that people in US would spend at least 1 hour daily looking at their cellular phon. A phenomenon commence commuter in Japan. The legacy effect of excellent land line telephone services in the US would delay the rapid adoption of M-Commerce as weaknesses in other country. Using a customer as a partial employee in the service process has several organizational implication such use create the tradeoff between operational efficiency and operational control. When customer provides element of the service may result enhance efficiency of the service capacity because the capacity is added to the system at the moment it is needed. At the same time, however, much of the quality of the service may be out of the control of the organization mistake made by the customer may be costly. For example, the self-service yogurt machines in a grocery stall is a highly efficient delivery system but it may also result in waste extra work for the cleaning staff and damage to the equipment when customers misuse it. The use as customer as partial employee also require management to train the customer in how to behave often the training must take place at the time when the train sought failure to communicate the proper behavior may result in customer anxiety and dissatisfaction. Customer who act as partial employee have implication for marketing operation, services may target the type of customer who desire a lot of control over the process and who is a quick learner. An example may be seen in the relationship between airline and frequent business traveler who are often control oriented and well education. What possible dangers are associated with developing complementary services? The possibility of increasing the firms liability because of those added services. For instance adding cold or hot sandwiches at convenient grocery store incur the possibility that a customer might suffer food poisoning and take legal action against the store. Another example seen the addition self service guest bunk which involve the risk of fire damage and injuries. When the complementary services attract customer who may hurt business consider a shopping mall that install a video arcade may become a heaven, for noisy and teenagers who will drive away those customer who want to shopping in peace. Suggest diversions that could make waiting less painful. Offer attention diversion suggests video games, travel poster, music and magazine. Group waiting people in cluster to promote intention. Acknowledge the customer present, inform the customer about the waiting time and advise the customer about any requirement of limitation of service for he or she is waiting. Make the customer aware of any other services the organization might offer promote community services; provide information about non-competing organization by scenic side and etc. Provide live entertainment, example musician in a restaurant; divert attention for customers who wait for services. Provide toys to young children. Offer education materials, suggest video tapes relating to customers need, example, the divert person will show the tapes related to condition. Offer refreshment. How can effects of service recovery be understood as customer perceived fairness? There are three dimension of perceive fairness in regard to the service process: Distributive fairness related to the extent to reach recovery offer equates that the customer feel is deserved or needed. Procedure fairness relates to how much influences, the customer feels has on the process and to how timely or convenient the recovery is. Interactional fairness is concern with the quality of interpersonal interaction occurring during offer recovery. Example, fair, honest, empathy interaction, fair communication and behaviour. An excellent recovery process can turn a quality disaster to positive experiences. Tutorial 11 Explain why the goods analogy of a supply chain is inappropriate for services. For physical goods, the analogy of a chain ideally capture the linear hand off of inventory between players in the distribution of product firm supplier à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Manufacturer à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Distributors à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Retailer à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Final Customer. The chain can be rather short, for Dell computer that sell directly but substantially longer for end for an automobile manufacturer selling through independent dealers. The simultaneously production and consumption nature of service doesnt lend itself to the chain analogy but rather the service encounter is the essence of the service experience. The service provider can in turn have supplier but virtual analogy is a hub rather than chain. Suggest some strategies for controlling the variability in service times. To limit the service provider or to standardized them, eg. Fast food restaurant, they offer limited menu and standardized the ways in which the worker provide the services. To partition demand into categories such as we see for commercial customer at bank or express lane customers at supermarkets. Pizza Hut delivery services can guarantee delivery within a specific time by controlling variability to several measure. They standardize the preparation of the pizza and they locate store strategy throughout the town. They also organize the delivery people, so each one can make several delivery on each trip. When the line becomes long at some fast-food restaurants, an employee will walk along the line taking orders. What ate the benefits of this policy? To discourage customer to reneging once an order is taken the customer feel committed to follow. Taking orders from customer while they still in line, save time when the counter is rich. The only tasks remaining are taking money and filling the order which reduce services time and increase the capacity to serve. Such strategy establishes customer contact early in the encounter may avoid having to play catch up point later. Personnel who are on the floor taking orders during busy time can also keep wash for tables that need to be clean and make ready to accommodate the new customers. Will the widespread use of yield management eventually erode the concept of fixed prices for any service? More service establish to some extent the capacity constraint dilemma faced by airline and hotel there are unable to inventory their product (seat on flight or room for night) to avoid losing the revenue for time perishable capacity constraints airline/hotel services are motivated to presale the inventory when possible by using reservation and giving discount to avoid loss sales. eg. Travellers found that the publish room rate for under utilize hotels are quickly abandoned if the quest request a discount. The exemption to business that practise thus strategy are budget hotel that fill on those room each time, yield management has allocate customer to perishable measure of capacity constraints services and this knowledge will destroy fixed price for many service lead to price negotiation for all services. Tutorial 12 (Managing Capital Demand) What organizational problems can arise from the use of part-time employees? The uses of part time employees can be very helpful to businesses that have peak demand period such as restaurant, supermarket and bank. Part time employees are usually paid lower wages and they enjoy fewer if any benefits of company are provided for full time employees. Also, it is not generally flexible for a company to carry carrier development incentives to part time employees; it is also more difficult to fit them into their organization structure. In addition, part time employees generally have lower experience than full time employee. As a result, part time employee may have bad attitudes and loss loyalty and commitment which could affect reliability performance the quality of work. This situation can leave the direct impact on customer and the business. In view of this condition, part time employee may require greater supervision and control that could be necessary for full-time employee. Also, there is usually a greater turnover in part time employee, so more time must be spent in training new employee. Finally, the business must hire more part time employee than full time people to start position which create more administration work for scheduling, personal record and payroll. How can computer-based reservation systems increase service capacity utilization? The main function of the reservation systems is to pre-sell the services. A reservation system allows the customer to reserve a service long before it is actually utilized. Allowing customer to make reservation has certain advantages. The reservation systems can be used to reflect demand to other times or location where services capacity is available. For example, if a passenger wants flight that is full reservation, the reservation clerk can suggest immediately suggest alternatives fly are available. Thus demand of service capacity has been effectively re-routed to under utilize capacity. Reservation systems also allow the services to over book its capacity when it reasonably expect to have no show. Illustrate how a particular service has implemented successfully strategies for managing both demand and capacity. Because a service is consume and produce simultaneously a failure to provide enough capacity to serve results in idle servers and facilities. Public school had been experiencing this variability in demand recently owing to frustration in the no. of school age children a move of family from center city to suburban and increasing enrollment in private school. Some strategies for managing the demand and supply are as followed. Managing Demand: Expand education services by offering adult education, early childhood education programs and before and after school child care program. Offer social services such as community education program, job retraining programs, programs for senior citizen and summer recreation programs. Promote of peak demand in some areas by offering summer school classes. Managing capacity: Use school building when classes are no longer held because of declining and enrollment for warehousing school supply or for admin office or lease those to other organization until school demographic change. Hire teachers who are train in more than 1 subject in order to cope with a fluctuating demand for courses. Hire part time teacher in small schools for support areas such as art, music and physical education. Suggest some strategies for controlling the variability in service times. To limit the services provider or to standardize them, fast food restaurant provide an excellent example of both approach they offer menu and they standardize the wears in which the worker provide the services. To patricians demand categories such as we see for commercial customer at bank or express lane customers at market. Pizza Hut delivery services can guarantee delivery within a specific time by controlling variability to several measure. They standardize the preparation of the pizza and they locate store strategy throughout the town. They also organize the delivery people. Each one can make one several delivery in each trip. Discuss the functions of inventory for different organizations in the supply chain (i.e., manufacturing, suppliers, distributors, and retailers). Manufacturing- factory inventory can be divided into 3 categories: raw materials, walk-in-progress (WIP) and finished goods. Raw materials are usually purchase in bulk quantities that often take advantages of price discount or forward buying in anticipation of future price increase. WIP is materials found on the factory floor in various steps of competition, WIP creates buffers between different manufacturing various steps and those allow some independent in operation. Finished goods if not representing a completed customer order ready for shipment are those available for immediately delivery. Suppliers- in addition to the role of inventory share with other manufacturer, suppliers are expected to the role make delivery to their manufacturing cost on a just in time (JIT) basis. Using electronic data intra changes (EDI) suppliers are indirect contact with manufacturing contact with manufacturing cost and those they are reduce ordering delay significantly using EDI and JIT delivery, inventory level can reduce. Distributors- act as consolidator of retail demand and provide more efficient distribution of goods because demand can be aggregated of regional level, distributors allow small manufacturer the opportunity to reach market efficiently by sharing the distribution cost with other firms. Retailers at the retail level inventory are on display for ready accepts by customer. Lack of inventory for immediate sale that is stock out represent a lose sale and possible loss of future sales if the customers never return. Suggest ways that service management can influence the arrival times of customers. Use appointment or reservation. Fill appointment times with walk in Advertise the time during the day/week when the facility is seldom busy Offer reduce rates for the services of weekends, example, telephone rates Segment the market by time sensitivity, example, retire people with no schedules and business people at lunch time and student after school Offer inducements suggest double stands on Wednesday gifts for the first specific customer who was arrived reduce the matinee rates for early theatre performance or meals. Tutorial 13 (Growth and Globalization of Services) Discuss the implications of service outsourcing for employees, stockholders, customers, and host-country economy when a firm outsources a call center overseas. Employees of the firm will lose their job resulting in personal hardship, a lot of tax base of the local economy, unemployed employees and unexpressed of the government. Stockholders will probably see some infinite improvement profit due to saving but this will dissipate when competitors follow the outsourcing practice. Customers may be unaware the claim but could put off if the outsource call center is less responsive to customer need. Eg, Dell computer give up its oversea call center for its high dollar business clients following complaint poor service. The host country economy and its citizen should benefit from the creation of new job. In what ways are service sector inventory problems different from typical manufacturing inventory problems? Services inventory problems differ from manufacturing inventory problems in the following ways: Set up/ordering cost are typically not of great concern Number of products is much larger Shelf space limitation are a main concern They are usually loss sales not back orders Product substitution often occur in services Demand variances is often much higher Information accuracy is lower What is the main difference between offshoring and outsourcing? Discuss THREE (3) potential risks of outsourcing. Offshoring involve moving work to a different country, workers can be employes by the same firm or different firm. Outsourcing involve moving work to a different company, workers can be in a same country or a different one. Outsourcing vs. Offshoring Risk: Outsourcer may collapse financially, go bankrupt, experience labor strike and a company might have to find a new solution on a short notice. Outsourcer might share or sell the sensitive company information to competitors. Company can become so tide or dependent on a particular outsources that outsource can drastically increase price in the future. Potential Risk of outsourcing Loss of direct control over quality Jeopardizes employee loyalty because of job loss fears Exposure to data and security and customer privacy issues Dependence in one supplier compromises future negotiation leverage Additional coordination expense and delays Waste of in-house capability to perform outsourced service What is the main purpose of yield management techniques? Suggest and explain FOUR (4) tactics to be used to manage supply. Purpose of yield management techniques: To sell right capacity to the right customer with right price. manage demand capacity to maximize revenue 4 tactics to manage supply: à ¢-   Daily / weekly work shift scheduling ~ Carefully scheduling work shifts, profile of service capacity can be made to approximate demand à ¢-   Cross training employees ~ cross -training employees to perform tasks in different operation creates flexible capacity to meet peaks in demand à ¢-   Increase customer participation ~ Customer provides labor just at the moment its required ~ Thus, capacity to serve varies directly with demand rather than being fixed à ¢-   Using Part-Time Employees ~ A ready part-time labor pool is available for who are interested in supplementing their primary source of income Company can utilize creative work schedule to solve the problem of unevenness of customer demand throughout a day such as non-uniform starting time and work days that have variable work hours. The traditional method for a control strategy cuts total labor by encouraging customer to participate in serving themselves. By cross-training personnel for different jobs, a company can flexibly shift personnel temporary to increase the capacity of any position. Capacity can offer be shared between department or between firm for personnel or equipments that is needed only occasionally. Eg., sharing the same secretarial accounting and office management team. How is a service level determined for most inventory items? Many factors are considered in determining a service level for an inventory item. The most of obvious included the cost of holding extra inventory as a safety stock and the cost associated with a stock out using an information database and expresses the delivery. This cause can be reducing significant need, for example, some retailers will have a stock out item, shop directly to the cost from another store. The competitive circumstances or willingness of the customer to place a back order also play a part. Rural store with competitors will seldom have the variety found in urban areas. What is the inherent conflict in a franchising arrangement? A franchiser is interested in delivering a consistent offering across all units in order to establish a brand that attract travelling customer. However franchising attracts either entrepreneurial owner-operator or large firm operating several franchises. In the case of the owner-operators that is a desire to personalize the establishment and cattle to the local customer base. Large firm with multiple units under management have the power and economy self-incentives to challenges the franchiser in particular with respect to any binding agreement (example: supplies and materials). Given the atypical nature of the franchise contract two business entities bound together in a contract seeking mutual and separate profitability, it is unsurprisingly susceptible to disputation. Conflicts can be categories five groups, relating to: values; relationships; data; structures; and interests. Causes of franchising conflict: financial issues can cause franchisees to seek either release or re-negotiation of their agreement; disputes with third parties; operational disputes with potential to impact on others involved in the same franchise scheme; financial issues interconnected with family and personal issues.

Ma Joad as Leader in The Grapes of Wrath :: Grapes Wrath essays

In a crisis, a person's true colors emerge. The weak are separated from the strong and the leaders are separated from the followers. In John Steinbeck's novel The Grapes of Wrath, the Joad family, forced from their home in Oklahoma, head to California in search of work and prosperity only to find poverty and despair. As a result of a crisis, Ma Joad emerges as a controlled, forceful, and selfless authority figure for the family. Ma Joad exhibits exelent self-control during the sufferings and frustrations of the Joad's journey. Ma knows that she is the backbone of the family, and that they will survive only if she remains calm. Ma keeps her self-control when Ruthie tells some children about Tom's secret. The family becomes nervous and enraged over the situation, but Ma restores order by handling the situation in a calm and collected manner. If Ma were to ever show fear, the family would most likely collapse. For, "Old Tom and the children could not know hurt or fear unless she acknowledged hurt or fear." Thus, if Ma acts as if everything is all right, then the family will assume everything is all right. Most members of the family openly express their doubts or fears. Ma may be just as frightened as the rest of the family, but she always maintains a front for the rest of the family. When Ma had fears, "She had practiced denying them in herself." This extraordinary self-control helps to keep the Joad unit together and alive. Ma, like all leaders, must be forceful for things to work in her favor. Numerous situations occur in which Ma must be forceful or relinquish her role as the head of the family. Her forceful leadership occurs once when the family, without Ma's consent, agrees to leave Tom and Casey behind to fix the Wilson's car. Ma feels this will break up the family and uses a jack handle to prove her point. It is at this point Ma replaces Pa as the official head of the family. Ma's forceful leadership also surfaces when she threatens a police officer with a frying pan and when she decides for the family to leave the government camp. In both situations Ma must use force to achieve her objectives; in both situations, she emerges victorious. Eventually, Pa becomes angered because of his loss of power to a woman and says in frustration, "Seems like times is changed.

Marketing and Spring Rolls Essay

Executive summary Daloon A/S, henceforth just Daloon, was formed in 1960 with the name of Van’s Product by the founder Sai-Chiu Van. Mr. Van started his business in his private cellar where he produced spring rolls that he later sold in Tivoli garden in Copenhagen. In 1964 the company changed their name to Daloon which means â€Å"the big dragon† in Chinese since dragons are known for being friendly towards humans. Daloon has continued to grow and today they have their products sold in several European countries with their main business in UK, Germany, and Scandinavia. The company also has significant export markets in France, Finland, Spain, Austria and Switzerland. Daloon is a major brand throughout Europe within the frozen ethnic snacks market and is in fact the largest manufacturer of spring rolls in the world. We tried to make the requested report including updating information about the external factors which might influence the company’s market potential and the future acti vities. Our market research aims on discovering and assessing India as a new prospective and promising market for the continental European Ethnic â€Å"Ready to eat†/†Ready-to-cook† Food supplier Daloon. The final goal of the market development, thus strategy of growing, is entering the entire market of India but due to expected high cultural, macro and micro environmental differences, we will mainly deal with the market of Delhi. In the marketing part of the report you will find a definition of the market Daloon is inserted market segmentation and recommendations about relevant target groups. In the end of the marketing analysis you are going to find our suggestions and recommendations for Daloon in order to insert their product, spring rolls, in a different and international market. When we speak about National culture and Organizational culture part we assessed the main challenges that the company may face dealing with a different culture. Choosing India as a potential market for a European company requires taking some extra risks if you look at cultural differences between Europe and  Asia. India is an attractive market for investors and foreign companies, which makes it important to have an understanding of their culture. Organizational culture does not only change from country to country but it also changes from company to company, because the beliefs and values differ. Since we have chosen New Delhi (India) as the possible future market, there should definitely be some changes made, thus keeping the working conditions acceptable for their culture. So in this part will be analyzed the two cultures and compared different solutions how to adapt from one to another. 1.0 Introduction â€Å"Daloon is the Chinese word for â€Å"The Great Dragon†Ã¢â‚¬  Daloon is a major brand throughout Europe within the frozen ethnic snacks market and is in fact the largest manufacturer of spring rolls in the world. Daloon A/S, henceforth just Daloon, was formed in 1960 with the name of Van’s Product by the founder Sai-Chiu Van. Mr. Van started his business in his private cellar where he produced spring rolls that he later sold in Tivoli garden in Copenhagen. His business grew and in 1961, the company took over its first factory. In 1964 the company changed their name to Daloon which means â€Å"the big dragon† in Chinese since dragons are known for being friendly towards humans. The company chose this name because consumer experience is something that’s being valued high within the company. Daloon has continued to grow, and today they have products sold in several European countries with their main business in UK, Germany, and Scandinavia. The company also has significant export markets in France, Finland, Spain, Austria and Switzerland. Spring rolls are still Daloon main product, and the group currently produces over 100 different varieties from 20-200 g for cooking in frying, oven and microwave. Daloon range in recent years been extended with a variety of oriental snack products in addition to the Danish specialties, the company has made over many years. The products are made in ‘state of the art’, EEC approved manufacturing facilities in the UK and in Denmark, the home country of Daloon A/S. Both facilities hold the prestigious, BRC Grade A and IFS higher level accreditations. This means that you can be absolutely confident in the first class technical and quality control principles, which the company applies to every aspect of their production operations and support services. Their goal is to further enhance their  position as a leading supplier in the market for ethnic convenience foods, and be the modern consumers preferred choice. While they are mostly known for their spring rolls their product line also includes Mexican and traditional Danish food. The products are made of quality materials and made with health and convenience in mind. 1.1 Problem statement The frozen ethnic food producer Daloon asked our team to develop and conduct a market research about an international market that is not yet covered by the Company in terms of supply and export. The core problem or question is, if there is a country or market that provides suitable conditions for Daloon to enter and by analyzing demographical, behavioral- and social issues, find out what would be the best way to target and position the products in that market in order to have a successful and positive market development of Daloon. So in our case we are going to analyze India, especially Delhi, in the mentioned aspects in order to evaluate the current and prospective market situation and then be able to give a counsel about if Daloon should enter that market and how it would be advisable. 1.2 Delimitations This research focuses on aspects regarding the economy, current situation and development of India; by means of the capital Delhi. Moreover the gathered information is supposed to provide insights into the cultural, behavioral and consumption decisions of potential target groups within the market. The outcome is supposed to be supportive for marketing planning and internationalization strategies. The research does not take care about Supply chain aspects or manufacturer as cooperative partners in the targeted market. Moreover the outcome will not be dealing with specific aspects of a possible marketing mix or an Integrated Marketing communication plan. 1.3 Report structure This report was structured according to the importance of each topic for a better understanding of the overall project. Introduction talks about the company and their tradition in the Danish market. Later you will find Methodology Section approaching different theories applied in our researches and analysis. During the report you will find an analysis based on marketing research and statistical analysis, organizational analysis of the company and an analysis comparing and contrasting both cultures we make reference to during the report: India and Denmark. According to the conclusion of the marketing research we were able to analyze the market we are going to recommend to Daloon in different aspects such as chosen market, target group and segmentation. In the final part of the report Discussion Section approaches the main points argued during the project leading to Conclusion Section and Appendixes. 1.4 Methodology 1. Reviewing theories and models Market research and statistics: * Desk research – it is used for gathering and sorting out secondary data relevant to the research. * Field research – for gathering primary data concerning specific information needs which cannot be met otherwise. * Test for independence – used for determining if a significant relationship exists between two survey variables. * Correlation analysis – used for evaluating the relationships strength and the direction in which two variables are dependent one on another. * Hypothesis test for proportion – used for testing two proportions, one of them based on the survey, for discovering if there is a statistically significant difference between them. Organizational culture and national culture: * Hofstede’s 5 dimensions approach – for comparing the national cultures of Denmark and India using national scores on the dimensions power distance, individualism versus collectivism, masculinity versus femininity, uncertainty avoidance and long-term orientation. This is done in order to be outlined the possible areas of agreement and divergence in a business context. * Schein’s layered conceptualization of culture – according to this model the organizational culture consists of 3 layers. At the heart are shared basic assumptions on which are based the next two more visible layers – values and artifacts. It helps understand the organizational culture elements and which of them can be changed in order the company to succeed in the new Indian market. * The double â€Å"S† cube, Goffe and Jones – the model  helps understand which is the prevailing culture type in the organization based on the degree of solidarity and sociability it has . Marketing: * SWOT – the model is used to be analyzed the strengths and the weaknesses the company has and the opportunities and the threats it faces in connection with entering the new Indian market * PEST – this analysis includes the political, economic, social and technological aspects of the Indian market which should be taken into account for the internationalization process of the company * Porter’s five forces – this framework gives understanding about the current situation in Indian market concerning the customers, suppliers, products substitutes, new entrants and competitors of the company. * Boston growth share matrix – used for categorizing the products and finding out on which to focus in the international Indian environment. * Ansoff matrix – gives an orientation what growth strategy is appropriate in the new Indian market 2. Source criticism Main information source for this project, besides the compulsory books for Marketing management semester 2, is the Internet. As far as it concerns governmental and statistical reports it can be considered reliable. However, there is always a possibility that companies’ websites and articles in magazines give outdated or subjective information. 3.0 Market research 3.1 Background for Research This market research aims on discovering and assessing India as a new prospective and promising market for the continental European Ethnic â€Å"Ready to eat†/†Ready-to-cook† Food supplier Daloon. The final goal of the market development, thus strategy of growing, is entering the entire market of India but due to expected high cultural, macro- and micro environmental differences, we will mainly deal with the market of Delhi. Delhi is the capital of India and therefore a suitable representative city for the entire  country. This step is made in order to lower risks and gain experience on the Indian BTC Market, as much as getting to know the national- and business culture of India. Research reason: Due to the fact that India is nowadays known for being a country with tremendous business opportunities and a constantly rising growth since 2002, makes it a bit easier to investigate and research on that topic because there is already a big mass of existing information sources which we can use in order to evaluate the market as an opportunity for Daloon. Furthermore this research should give a hint if it is really advisable to enter the Indian market or not. The economic figures of India speak for themselves and reveal India as a country with a remarkable potential. Growth is omnipresent like for example in the Gross domestic product per capita which grew in the past 3 years from 3.200$/ 18,120.10 DKK (2009) to 3.700$/20,951.36 DKK (2011). The GDP growth in 2011 was estimated with approx. 10% and was constantly growing throughout the last years as a result of India ´s development into an open-economy and the benefiting from globalization and internationalization. Furthermore Delhi has an expected household income growth of annually 10% over the next 8 years which emphasizes once again the huge potential for entering markets. These gigantic upcoming shifts in the household will have a huge impact on the general demand for everything. There are many other figures and facts that underline the potential and growth of India in terms of business occasions and market opportunities. These are the reasons why this research is about to evaluate and assess in order to find out what would be the best way to enter the food market for Daloon. Research topic: The Market development of DALOON into India ´s capital Delhi. Research Objective: To find out if the current market offers suitable conditions and how DALOON should enter the â€Å"Ready-to-Eat†/†Ready-to-cook† market in India, taking Delhi as the first step of the growth strategy. 2.2 Research questions: RQ1: What is the recent demographic situation of Delhi? – sRQ 1.1: How many citizens live in Delhi? – sRQ 1.2: How is the per capita income developing from past to prospective future? – sRQ 1.3: What are the population dynamics of Delhi? – sRQ 1.4: Which languages and religions dominate in Delhi? – sRQ 1.5: Is there a change of society’s values and lifestyle? RQ2: Which products of Daloons ´ Product Portfolio may be suitable for the market of New Delhi? * sRQ2.1.: What does the product assortment of Daloon consist of? * sRQ2.2.: What is the general food consumption/eating behavior of the Indian urban middle class/upper middle class? * sRQ2.3.: Is the product assortment attractive for the Delhi inhabitants? * sRQ2.4.: Which product/s best fit the Delhi inhabitants’ taste and lifestyle? RQ3: What role does â€Å"Ready-to-eat†/†Ready-to-cook† Food play in India? * sRQ 3.1. : Is there a growing â€Å"Ready-to-eat†/†Ready-to-cook† industry in India? * sRQ 3.2. : Is the market very competitive or still a â€Å"blue ocean†? 2.3 Information needs / Variables * Numbers of Citizens in Delhi * Delhi ´s Citizens as a percentage of the entire Indian population * Gross domestic product (PPP per capita) * Economic growth rate of Delhi * Officially spoken languages * Main religions * Percentage of religions * Change of society ´s values * Proportion of employed women (Nowadays, Past) * Product Portfolio of Daloon * Indians’ attitude toward Chinese food * Indians’ preference to eating home/outdoors * Attitude towards unknown brands for frozen food * Price preferences for the product * Special Indian food consumption * Percentage of Indian vegetarians * Vegetarianism in India * Growth rate of the â€Å"Ready-to-eat†/†Ready-to-cook† food industry * Who are the main competitors in â€Å"Ready-to-eat†/†Ready-to-cook† food Market * Market shares of the main competitors * Available niches at the RTE market 2.4 Delimitation/Scope This research focuses on aspects regarding the economy, current situation and development of India; by means of the capital Delhi. Moreover the gathered information is supposed to provide insights into the cultural, behavioral and consumption decisions of potential target groups within the market. The outcome is supposed to be supportive for marketing planning and internationalization strategies. The research does not take care about Supply chain aspects, possible supplier or manufacturer as cooperative partners in the targeted market. Moreover the outcome will not be dealing with specific aspects of a possible marketing mix or an Integrated Marketing communication plan. 2.5 Research Design Primary Data A survey will be conducted for gathering qualitative and quantitative information regarding research question 2 (mainly 2.2, 2.3, 2.4). A questionnaire will be designed and used in order to explore the food- and eating behaviour of Indians as well as the attitudes and preferences towards the product. Secondary Data The main source of information for this research will be secondary data due to the fact that there is already a massive amount of existing data and information available, both quantitative and qualitative. We will start with desk research what consists of reading articles, journals, books and other academic sources related to the topic. The Internet will be of course one of our main sources during the desk research. Description of data collection method Desk research will be conducted in order to gather external information which is relevant to the research. Various sources for this information will be mainly India’s statistics, governmental reports and analyses, online business magazines. Field research will also be carried out for providing more specific information, which is either not existent in the secondary  information sources or not accessible. This information will regard the eating habits and preferences of the modern Delhi inhabitants with a focus on the frozen fast food products. For this purpose a personal interview with the potential customers seems to be an appropriate choice. The main reasons for choosing this method for data collection is because it provides both qualitative and quantitative information, there is a direct physical contact with the potential customers, the response rate is usually high and it is typically used in the early stages of the research plan. The interviews will be carried out in supermarket/hypermarket chains or wholesale retailers located in Delhi. Firstly because these places have high potential for meeting future customers since they are used by the urban working middle class for buying consumer goods. Such chains are Carrefour, Metro Cash and Carry, Biz Bazaar and Spar. In the choice should be included both Indian domestic chains and Western ones because the aim of the survey is to explore the eating behaviour of the modern â€Å"westernized† Indians and the fact that Daloon is a European company. The prepared questionnaire includes 15 short and easy to answer questions in order to be taken less from the respondents’ private time for shopping and to be ensured higher response rate. Although this method does not guarantee representativeness of the results, it gives good understanding for the included topics.

Amy Tans, A Pair of Tickets essays

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